How Hello Consulting Supported Sussex County Cricket Club in Securing a New Catering Partner

Expert Hospitality Consultancy for Sports & Entertainment Venues

At Hello Consulting, we specialise in helping sports clubs, entertainment venues, and hospitality businesses secure long-term success through expert food and beverage consultancy and procurement support. One of our most recent and rewarding consultancy projects was working with Sussex County Cricket Club to oversee and support their catering tender process — a critical decision that will shape the matchday and non-matchday experience for fans, players, and guests for years to come.

Tender Support for Hospitality: Why It Matters

In today's competitive landscape, selecting the right catering partner isn't just about food quality. It’s about aligning with a provider who understands your brand values, your customer expectations, and your commercial objectives. That’s where Hello Consulting comes in — offering professional guidance throughout the tendering process to ensure our clients achieve the best operational and financial outcomes.

Whether you’re a sports club, a stadium, or an entertainment venue, navigating the tender process can be complex and time-consuming. Our consultants bring years of experience in hospitality operations, procurement, restaurant development, and venue catering, ensuring you receive bespoke advice at every stage.

Case Study: Sussex County Cricket Club

Our role with Sussex CCC was to act as an independent hospitality consultant, managing and facilitating a transparent and competitive tender for their future catering provision. This included:

• Drafting and issuing a detailed Invitation to Tender (ITT)

• Engaging with leading food and beverage operators across the UK

• Managing site visits and bidder Q&As

• Evaluating tender submissions from both a commercial and qualitative perspective

• Supporting interview and negotiation processes

• Advising the Club’s executive team on the best-fit solution for both matchday and non-matchday business

The outcome? Sussex CCC is now positioned with a strong, forward-thinking catering partner who will elevate the customer experience across all aspects of food, drink, and hospitality — from corporate boxes and club lounges to public bars, kiosks, and event catering.

Testimonial

“Working with Hello Consulting has been a fantastic experience for Sussex Cricket. From the outset, Elliott and the team quickly understood the challenges we were facing and brought real energy, expertise, and practical solutions to the table.

Their support has already made a noticeable difference to our catering and hospitality operations, and the feedback from members, fans, and staff has been incredibly positive.

Hello Consulting’s approach is hands-on, collaborative, and professional, and they have played a key role in helping us raise standards across the ground. We couldn’t have asked for better partners to support us through this important period of change.

I would have no hesitation in recommending Hello Consulting to any organisation looking to improve their food and beverage offer or enhance their customer experience.”

— Pete Fitzboydon, CEO, Sussex County Cricket Club

The Value of a Hospitality Consultant in Sports and Entertainment

Clubs and venues across the UK are realising the value of working with a hospitality consultant to ensure they get the right partner — whether it’s for stadium catering, fan zones, event spaces, or day-to-day food and beverage operations like cafés and restaurants.

With rising expectations from fans and guests, and increasing commercial pressures, our expertise in hospitality procurement, food and beverage strategy, and operational delivery is more essential than ever.

Why Work with Hello Consulting?

At Hello Consulting, we pride ourselves on providing tailored, commercially focused support to:

• Stadiums & sports venues

• Event spaces

• Restaurants & cafés

• Cultural and heritage sites

• Multi-site operators

Our goal is simple: to help you deliver exceptional customer experiences while maximising revenue and streamlining operations.

If you're looking for a trusted partner in the hospitality, food, and beverage space — especially when it comes to catering tenders, procurement, or venue transformation — then get in touch with us today.